In an upcoming release of Google Chrome (October 2017), Google are going to be highlighting all non-secure websites to the site's visitors and also favouring "secure" sites in google searches.
What does this mean to you?
In short if your site does not have HTTPS enabled then your visitors will get a nasty looking warning page when they visit your site, this could have the effect of deterring visitors to your site and therefore reduce the effectiveness of your website.
Also when Google's search algorithm starts to prefer sites with HTTPS enabled, you can expect to see your sites Google page ranking suffer, in short you could slip further down the search listing pages.
How can I check to see if my site has HTTPS enabled?
This is simple, use the following link: https://www.digicert.com/help/
Enter your site name in the SSL Certificate Checker tool and click on Check Server. If any of the results highlight an issue, this would indicate that the changes Google are looking to make will affect your site.
What can I do to resolve this?
There are a couple of options open to you, your current website provider should be able to assist you in resolving this issue, they will more than likely want to charge you a monthly or annual fee for an SSL Certificate to allow your site to be HTTPS enabled, this can sometimes cost $1500 per year!
Or you could contact Thunderhead and move your site over to SquareSpace, all SquareSpace websites include an SSL certificate as standard and we can guide you through the process of setting this up. For free consultation with our team click here and one of our team will be in touch with you.